As a social media community manager, what to post on site web might be one of the toughest questions for you to answer. There are a countless number of theories or studies telling their own findings of the best time post on Facebook. According to social media today, the best time to post on Facebook is 1-4 pm & the worst time is 8 pm to 8 am. The time in a week when the posts get the maximum click-throughs is around 3 pm on Wednesdays. The study is backed up by the data provided by Bitly.
However, relying solely on the results of a study to decide the best time to post on Facebook might not guarantee great results. As the target audience differs from one brand to another, the best time to post on Facebook might also differ. It will be wiser and more beneficial to do your own homework and see what might work the best for your target audience.
Here is what you need to do to figure out the best time to post on Facebook:
- Know who your customers are
Firstly, understand who your customers are. Check audience demographics in Facebook Insights, which tells you the age and gender of your customers. Also, check the locations where your customers come from. You might be targeting multiple locations; your customers might be located in different time zones.
- Understand How Your Customers Spend Their Day
Once you know the demographics of your target audience, now understand how they spend their day. What time are they likely to work, study, or relax? If the majority of your customers are young & college/school going, you can post almost any time of the day, as they are likely to be rather a tech-savvy spending most of their time on smartphones. But if your customers are working people, posting during working hours or earlier in the day – 9 am to 1 pm – might not be a good idea.
No matter how much you can study reports or do guesswork, you can never precisely tell when your posts will give the best results – until you experiment in real-time. Try posting at different times of the day, and see when your customers engage with your posts the most. Why rely on any set guidelines or guesswork? Test it for yourself & see when you get the best results.
Facebook recently launched the new & improved Insights, which solves the problem of deciding when to post on Facebook for best results. The new Facebook Insights, among many other excellent features, tell you when your customers are online. You can see how many people saw your posts on any day or time of a day, week by week. You no longer need to depend on the guesswork or the earlier studies done on different customer segments. You can see week by week the best time to post on Facebook according to your individual fan pages and audiences. In the new Facebook Insights, this data is available in the ‘Posts’ column, where you get a link to see ‘When Your Fans are Online’.